How We Use Cookies
General Information
Welcome to Willbet’s Cookie Policy. This document explains how cookies and similar technologies are used on our website, willbet-au.bet, to enhance your experience while playing at Willbet Casino. Willbet is operated by Willbet, located at 1/111-113 Henry St, Penrith NSW 2750, Australia. We hold the gaming license number OGL/2024/1394/0725 issued by the Curacao Gaming Control Board (CGA), authorising us to offer gaming services to users aged 18 and above. All monetary transactions and account information are dealt with in Australian Dollars (AUD).
By accessing or using our website at willbet-au.bet, you agree to the use of cookies as described in this Cookie Policy. If you do not agree, please adjust your cookie preferences or refrain from using the website.
What Are Cookies?
Cookies are small text files stored on your device—computer, tablet, or smartphone—when you visit a website. They serve as digital identifiers that help websites remember your preferences and actions, improving your browsing experience.
At Willbet, we use cookies to authenticate users during login, analyse website traffic to improve our services, and personalise content according to your preferences.
Cookies fall into different categories based on their lifespan and origin:
- Session Cookies: These cookies last only for the duration of your browsing session and expire when you close your browser. They help maintain temporary information such as login status while you navigate through different pages.
- Persistent Cookies: These remain on your device after the browser is closed, for a defined period or until deleted manually. They allow websites to remember your settings and preferences across visits.
- First-Party Cookies: Set directly by Willbet on your device. They are used primarily to support essential functions and user preferences on our site.
- Third-Party Cookies: Placed by external service providers whose services are integrated into our website, such as analytics tools, payment platforms, or advertising networks.
Types of Cookies We Use
Essential Cookies
These cookies are crucial for enabling core functionalities of Willbet’s website. They ensure secure login, session management, and compliance with legal requirements such as age verification (mandatory for users 18 years or older). Without essential cookies, you would be unable to access members-only features or use the website securely.
If you disable essential cookies, you may experience interruptions in service, inability to log in, or loss of secure connection during transactions.
Performance / Analytics Cookies
Performance cookies gather aggregate information on how visitors interact with our website. They help us identify trends, understand which pages are most visited, and track errors, allowing continuous improvement of user experience and website reliability.
Disabling these cookies means we will have less insight into user behaviour and may not be able to optimise the platform as effectively. However, your browsing experience will not be directly affected.
Functionality Cookies
Functionality cookies remember choices you make such as language preference, currency settings (for AUD), and display options. They personalise your interaction with the website to make your experience smoother and tailored to your needs.
If these cookies are disabled, you may need to re-enter preferences each time you visit, resulting in a less personalised experience.
Targeting / Advertising Cookies
These cookies are used to deliver relevant advertisements to you based on your activities and interests. They help us and our partners show promotional content aligned with your preferences while also limiting the number of times you see the same ad.
Disabling these cookies will not affect your access to Willbet services but may result in less relevant advertising and promotional offers.
Specific Cookies Used on Willbet
| Cookie Name | Type | Purpose | Duration |
| session_id | Essential / Session / First-party | Keeps user logged in during browsing session | Expires on browser close |
| auth_token | Essential / Persistent / First-party | Remembers login for trusted devices | 30 days |
| _ga | Performance / Persistent / Third-party (Google Analytics) | Distinguishes unique users for traffic analytics | 2 years |
| _gid | Performance / Persistent / Third-party (Google Analytics) | Distinguishes users within a 24-hour period | 24 hours |
| language_pref | Functionality / Persistent / First-party | Stores selected site language | 1 year |
| currency_pref | Functionality / Persistent / First-party | Stores preferred currency as AUD | 1 year |
| ad_tracking | Targeting / Persistent / Third-party | Tracks user engagement with ads | 6 months |
Third-Party Services and Cookies
Willbet integrates a variety of third-party services to provide seamless payment processing, content delivery, analytics, and gaming software development kits (SDKs). These services may place their own cookies on your device when you use our website.
- Google Analytics: Helps us monitor traffic trends and user interactions.
- Payment Providers: Securely process transactions and may require cookies for fraud prevention and authentication.
- Content Delivery Networks (CDNs): Enhance website loading speed by caching content closer to your location.
- Gaming SDKs: Facilitate game performance and player state persistence.
Each third-party provider maintains an independent privacy and cookie policy. We recommend reviewing their policies for further information on how they collect and use your data.
Managing Cookies
You have control over how cookies are stored and managed on your device. You can adjust your browser settings to accept, reject, or delete cookies. Below are instructions for popular browsers:
- Google Chrome: Go to Settings > Privacy and security > Cookies and other site data to customise cookie preferences.
- Safari: In Preferences > Privacy, you can block or manage cookies.
- Mozilla Firefox: Navigate to Options > Privacy & Security > Cookies and Site Data.
- Microsoft Edge: Settings > Site permissions > Cookies and site data.
We also provide a Cookie Preference Center on willbet-au.bet, allowing you to selectively consent to or reject different categories of cookies at any time.
Note that enabling the Do Not Track (DNT) option in your browser may not prevent all cookies or tracking due to varying support across web services.
Cookies and Mobile Applications
Our Willbet mobile applications use device identifiers instead of traditional cookies to recognise users and maintain session data. These identifiers function similarly to cookies but are managed at the operating system level.
The apps may request permissions such as:
- Location: To comply with regional legal requirements and improve gaming experience.
- Notifications: To keep you informed about promotions or account activity.
- Storage Access: To save preferences and game progress locally.
You can manage these permissions within your device settings. Refusing certain permissions may affect app functionality.
Updates to this Policy
We may update this Cookie Policy occasionally to reflect changes in our practices or legal requirements. Any updates will be posted on willbet-au.bet, and changes will take immediate effect upon publication.
We encourage users to review this policy periodically to stay informed about how we use cookies and protect your data.
Contact Information
If you have any questions or concerns about our Cookie Policy or data practices, please contact our support team at [email protected]. Additional details are available on our website at willbet-au.bet.
At Willbet, your privacy and trust are paramount. We are committed to transparent data practices and providing you with a secure and personalised gaming environment.
Updated: 07.09.2026